Thursday, April 21, 2005
A Johnson&Johnson ad shows dad taking care of baby.
A Stainmaster ad shows dad trying to help baby to sleep by putting him down on the carpet.
A Cheerios ad shows dad and baby sharing cereal.
A Dairy Queen ad shows baby trying to snatch dad's ice-cream.
Media has a great effect in prescribing while supposedly describing our way of life. Our Kuwaiti TV perpetually shows images of moms as the sole caretakers of babies and dads as the sole breadwinners. No wonder sexism seems on the rise in Kuwait. If it existed before only in our heads, it's now being enforced by good sweet media.
One of the images that really get to me, still, even after almost a year spent here, is seeing dads pushing their babies' strollers while going for their morning jogs in the park. Nothing especially amazing in the image except for the fact that it will be missed when I head back home. How rare is this image in Kuwait? Does it even exist? How can it even begin to be incorporated when what meets us in the streets is a billboard reading "wejodich bilbait ra7a" (translation: Your staying home is comforting) under the picture of a woman, never a man of course? Not to mention our wonderfully educational Ramadan Kuwaiti series that add more flame to this image.
What does it even perpetuate? That women should quit their jobs and stay home for their children?
Rights to vote!!! Are you kidding me? How about the simple right to choose a life?